Software & SaaS
As software continues its transformation from a product to a service, providers face new challenges in determining pricing and market strategies. We assist a range of application publishers and their investors with aligning their products and services to market needs, optimizing portfolios and pricing structures for performance, market expansion and entry, and Go-To-Market acceleration.
Software solutions have become ubiquitous and have become more “verticalized” to better answer the needs of certain industry sectors. Altman Solon works with software companies in the Healthcare (HealthTech), Marketing (MarTech), and Financial (FinTech) sectors, and across domains such as IT (ITOM/SM), ERP, and Cybersecurity.