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Application market trends analysis for global tech firm


A global tech firm wanted to understand how customer needs, ecosystem shifts, and technical advances for productivity and collaboration applications (e.g., Microsoft Office 365, Google Apps for Work, Cisco WebEx) would evolve over the next 5-10 years. The client also wanted answers quickly, to feed their upcoming strategic planning process. They knew Altman Solon’s breadth of experience in enterprise software space help enable us to produce answers in a rapid timeframe.


By conducting broad industry scans and leveraging our unique knowledgbases, Altman Solon identified and quantified a range of trends and market shifts likely to impact the productivity and collaboration markets, e.g., collaboration analytics, enterprise-ready virtual assistants, and multi-media shared workspaces. We determined the implications of these trends on our client’s future performance and success. Then, prescribed options to alleviate negative impacts of trends as well as take advantage of new opportunities via new features, solutions and ecosystem partnerships.


The client incorporated our analysis directly into their planning priorities, and has added key recommendations to their go-forward strategy and solution roadmap