Understanding the who, what, and why of digital media consumption, services, marketplaces, and commerce.
The changes in media over the past decade have been furious – just keeping track of the latest buzzwords can seem like a full-time job. The global health crisis has only accelerated media consumption trends since we can now access virtually any piece of digital content without ever leaving home. Altman Solon has been at the forefront of media strategy during this transformative period, helping pay-TV providers, content creators, digital publishers, streaming services, gaming companies, sports entities, and others expand their geographic markets, reach more customers, and adapt to changing conditions. Leveraging data and industry expertise, we help media companies understand not only when, where, and how consumers and businesses access their media content, but, more importantly, why they do.