Go-to-Market Consulting
Accelerate growth with customer-centric strategy and execution
Altman Solon helps companies across telecommunications, media, and technology (TMT) sectors refine and execute high-impact go-to-market strategies. From new product launches to full-scale sales and marketing transformations, we support clients in building integrated capabilities that drive revenue growth, enhance customer experience, and improve ROI.
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Our work in go-to-market consulting
Go-to-market success requires more than just execution. It demands strategic alignment across marketing, sales, and customer experience. As customer behavior evolves and digital channels expand, TMT companies must adapt quickly to meet rising expectations and competitive pressure.
Altman Solon partners with companies to rethink their GTM strategies using deep sector knowledge and functional expertise. Whether optimizing channel mix, launching a new offering, or revamping customer engagement, our work focuses on aligning strategy, operations, and data-driven insights to unlock growth.
Go-to-market in focus
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Supported projects per year
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Investors supported globally
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Looking for expert guidance to improve go-to-market performance?
Altman Solon helps TMT leaders unlock growth through integrated strategy, data-driven insights, and agile execution. Get in touch today.
How we help TMT companies succeed
We provide comprehensive GTM support tailored to client goals, whether launching, scaling, or refining:
- Strategy development & market fit
Identify high-potential segments, craft differentiated positioning, and define a clear go-to-market blueprint. - Channel optimization & commercial model design
Assess and optimize both direct and indirect channels, refine commercial strategy, and tailor pricing to maximize lifetime value. - Integrated execution across marketing, sales, & support
Bridge functional silos to create seamless customer journeys and operational excellence. - Performance management & ROI uplift
Deploy agile pilots, measure impact, and scale what works—accelerating learning and outcomes. - AI-driven GTM transformation
Leverage digital tools, automation, and proprietary assets like HyperLocalAI to unlock personalization at scale.
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How we've helped GTM teams succeed
Premium-Tier Subscription Business Case Analysis for a Video Streaming Service Provider
Altman Solon is the largest global TMT consulting firm with expertise in media consulting. Our work enabled the client to launch with confidence, backed by clear insights into customer demand, pricing, and long-term growth potential. Challenge A global online video streaming service provider wanted to understand the impact of launching a premium-tier subscription offering and the combination of features that would unlock high subscriber growth while keeping costs low. With the launch of the premium-tier offering a few months away, the client needed strategic recommendations in a short timeframe to ensure its success. Altman Solon’s expertise in the media and entertainment industry ...
Premium-Tier Subscription Business Case Analysis for a Video Streaming Service Provider
Altman Solon is the largest global TMT consulting firm with expertise in media consulting. Our work enabled the client to launch with confidence, backed by clear insights into customer demand, pricing, and long-term growth potential. Challenge A...
Strategic Roadmapping and Value Creation for a Video Streaming Service Provider
Altman Solon is the largest global TMT consulting firm with expertise in media consulting. We help video platforms navigate evolving consumer expectations, competitive dynamics, and growth opportunities, as illustrated in the case study below. ...
Go-to-Market Strategy for Cloud Services to Improve Marketing and Sales
Challenge A Fortune 500 technology firm needed to improve their cloud technology go-to-market offer. An important part of their sales channel strategy involved strong channel partners—ranging from system integrators to data center service providers...
TMT-specialized expertise
With a singular focus on TMT sectors, we understand the unique go-to-market challenges facing your business, whether it's fiber deployment or enterprise SaaS.
Cross-functional alignment
We help clients develop integrated capabilities across marketing, sales, and support, facilitating seamless customer engagement from start to finish.
Proven GTM frameworks
Our structured approach to GTM development incorporates best practices, market testing, and data-driven insights to accelerate performance.
Rapid test-and-learn culture
Through agile pilots and A/B testing, we identify what works—fast—and help scale effective tactics across the organization.
Technology-enabled personalization
Using advanced analytics and tools like HyperLocalAI, we help clients reach the right customer with the right message at the right time.
Global perspective, local relevance
We support multinational players and regional challengers alike, tailoring GTM strategies to market dynamics and customer behavior across geographies.
Let’s build a go-to-market strategy that delivers.
We help TMT companies drive growth through integrated marketing, sales, and customer experience strategies—ready to talk?