Unmatched focus across TMT
As the world’s largest strategy consulting firm focused exclusively on telecom, media, and technology, our experience runs deep—from analyst to partner. This specialization means sharper insight and more actionable strategies across every media vertical.
Global scale, locally tuned
With teams based in media hubs like Los Angeles, London, and New York, we pair a global perspective with local fluency. We help clients expand geographically, adapt to regional trends, and respond to evolving consumer behavior.
Data-driven strategies
Whether advising on go-to-market strategies, M&A, or rights valuations, our work is powered by proprietary research, client data, and targeted third-party insights. This ensures strategies that are grounded in reality and ready to scale.
Trusted through industry change
From legacy broadcast transformations to emerging monetization models in gaming and music, Altman Solon has guided clients through decades of disruption. Our clients rely on us to deliver strategic clarity, commercial results, and future-ready solutions.
Advertising & ad tech
Helping publishers and platforms maximize revenue in a shifting ad landscape
The ad ecosystem continues to shift, with publishers balancing monetization and user experience across linear, CTV, and digital platforms. Ad tech players must evolve quickly amid rising privacy regulations, new buying models, and growing competition.
- Revenue model design
Supporting publishers and platforms in optimizing monetization, from direct sales to programmatic and hybrid models. - Audience strategy & segmentation
Refining audience understanding through proprietary data and third-party signals to unlock revenue growth. - Ad tech positioning & go-to-market
Guiding strategy for demand-side, supply-side, and measurement platforms to stand out in a competitive landscape. - M&A & investment support
Delivering commercial diligence, growth strategy, and integration planning for deals across the ad tech stack.
Video
Audio & music
Sports
Print & publishing
Gaming & esports
Advertising & Digital Marketing
Despite the increase in media consumption, advertising-driven broadcasters and publishers struggle to participate in the growth. Whether you are in need of a monetization strategy, guidance on ad tech investment planning, or sourcing and valuation for a merger or acquisition, Altman Solon consultants propel media clients and investors across a diverse set of regions and ad-related needs with marketing strategies that work.
Video
Audio
Sports
Print & Publishing
Gaming
