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Olympic Ad Spending At Record Levels as Streaming Boom Helps Fuel Demand

July 29, 2024

Partner David Dellea talks to Yahoo Finance about the innovative, multiplatform advertising strategy for the Paris 2024 Summer Olympic Games. David highlights how broadcasters are engaging with an audience of younger, digital native sports fans by leaning into streaming, social video, and gaming formats in addition to linear television.

Read the full Yahoo Finance article.
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