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From “bookies” to the TV booth: How sports betting is gaining global popularity and changing the way sport is viewed
By Altman SolonBetting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the...
Investors’ appetite for professional sports is increasing
By Altman SolonWhy is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
News viewing and subscribership grow globally but so do concerns around trust
By Altman SolonBoosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
Sports and news are critical to the future of pay TV and OTT
By Altman SolonLive sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
The athletes and clubs driving global sports fandom and viewership
By Altman SolonLive sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
U.S. leagues struggle to win fans in Europe, trail European soccer leagues’ success in the U.S.
By Altman SolonU.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American public
By Altman SolonThis summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond...
