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The Rise of Intelligent Virtual Assistants

March 2025

Altman Solon is the largest global telecommunications, media, and technology consulting firm. Partner Josh Zaretsky discusses intelligent virtual assistants (IVAs).

Partner Josh Zaretsky explains the ways that intelligent virtual assistants (IVAs) are disrupting the customer engagement industry, long dominated by call centers. The impact of these virtual assistants has been felt throughout the ecosystem—from call-routing service vendors to call center outsourcers, to enterprises that are massively deploying this technology. Josh explains how each actor can adapt themselves to a changing industry.

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Josh Zaretsky

Josh Zaretsky

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