In recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.
The popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.
Live sports broadcasting and viewing are shifting globally. Sports continue to be made-for-TV but increasingly are being consumed on digital platforms and devices, while competing with other live and on-demand video and entertainment options.
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