Insights
Insights
SERVICES
INDUSTRIES
News viewing and subscribership grow globally but so do concerns around trust
By Altman SolonBoosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
Sports and news are critical to the future of pay TV and OTT
By Altman SolonLive sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
U.S. leagues struggle to win fans in Europe, trail European soccer leagues’ success in the U.S.
By Altman SolonU.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American public
By Altman SolonThis summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond...
Biggest U.S. Movie Fans Drive Ticket Sales, with Two-Thirds Wanting a Return to Theaters Before COVID-19 Vaccine
By Altman SolonWith most movie theaters closed and blockbuster premieres delayed, a new Altman Solon survey reveals that two-thirds of avid U.S. movie fans are ready to return to theaters—even before a COVID-19 vaccine is available.
Unplanned “channel surfing” now split between streaming services and pay tv
By Altman SolonOur 10th annual consumer video survey reveals what content matters to viewers in the age of too much TV.
Pay TV Relies on Sports, NFL More than Ever, with 90% of Sports Fans Subscribing to Pay TV
By Altman SolonAn online survey fielded in August 2019 to more than 5,000 U.S. respondents, measuring consumer interest and willingness to pay for sports and news programming, and gleaning insights about sports fandom, viewership, and betting habits.