The popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.

Live sports broadcasting and viewing are shifting globally. Sports continue to be made-for-TV but increasingly are being consumed on digital platforms and devices, while competing with other live and on-demand video and entertainment options.

Interest in sports has roared back since the pandemic, but how can leagues and clubs create sustainable engagement and monetize their fanbases?

Top sports stars are well known at home, but which athletes drive interest among fans abroad, and which are creating value for clubs, leagues, and partners?

The COVID-19 pandemic has accelerated the global streaming trend, with the launch of dozens of new streaming services, including many popular options throughout Latin America, over the past year.

Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?

Boosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies