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Making Sports a Winning Investment
By Altman SolonSports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the...
December 20, 2022Going the Distance – Virtual Production Enters the Mainstream as Global Content Demand Increases
By Altman SolonPromising faster production schedules, lower costs, and the ability to connect with talent from across the globe, Virtual Production tools are gaining favor among production executives in the U.S. and U.K. Altman Solon’s 2022 Global...
December 19, 2022AR/VR: Game changers for increasing sports fan engagement and monetization
By Altman SolonAltman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
A Multiverse of Metaverses
By Altman SolonWhile not new, the metaverse got significant media attention since the rebranding of Facebook into Meta in Fall 2021. Since then, everyone from large vendors to market watchers have weighed in on what defines the...
November 8, 2022FIFA World Cup 2022 to Be a Magnet for Emerging Soccer Fanbases in U.S., India, and China
By Altman SolonAltman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Growth in New Fan-Focused Technologies, Women’s Sports Creates Exciting Opportunities for Global Sports
By Altman SolonAltman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Tuning In to the Future of Video
By Altman SolonAltman Solon’s Consumer Video Survey of 5,000 U.S. consumers offers insight into the changing streaming landscape, how programmers are finding new ways to reach consumers, who are in turn rethinking the way they subscribe to...
May 13, 2022Consumers Increasingly Choose Gaming Platforms for Social Experiences, Driving Convergence Across Social Media
By Altman SolonAltman Solon’s Global Consumer Gaming Survey explores emerging trends in gaming, including the emergence of the metaverse, investment in cloud infrastructure, and proliferation of digital communities.
With High Popularity at Home, European Football Primed for More Global Growth
By Altman SolonIn recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.
