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AR/VR: Game changers for increasing sports fan engagement and monetization
By Altman SolonAltman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
A Multiverse of Metaverses
By Altman SolonWhile not new, the metaverse got significant media attention since the rebranding of Facebook into Meta in Fall 2021. Since then, everyone from large vendors to market watchers have weighed in on what defines the...
November 8, 2022FIFA World Cup 2022 to be a magnet for emerging soccer fanbases in U.S., India, and China
By Altman SolonAltman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Growth in new fan-focused technologies, women’s sports creates exciting opportunities for global sports
By Altman SolonAltman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Tuning In to the Future of Video
By Altman SolonAltman Solon’s Consumer Video Survey of 5,000 U.S. consumers offers insight into the changing streaming landscape, how programmers are finding new ways to reach consumers, who are in turn rethinking the way they subscribe to...
May 13, 2022Consumers Increasingly Choose Gaming Platforms for Social Experiences, Driving Convergence Across Social Media
By Altman SolonAltman Solon’s Global Consumer Gaming Survey explores emerging trends in gaming, including the emergence of the metaverse, investment in cloud infrastructure, and proliferation of digital communities.
With high popularity at home, European football primed for more global growth
By Altman SolonIn recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.
Zooming In: Altman Solon’s Global Film & Video Production Survey
By Altman SolonAltman Solon’s 2021 Global Film & Video Production Survey highlights the emergence of virtual production capabilities, the adoption of cloud-based post-production tools, and the reliance on remote collaboration solutions.
Super Bowl Party: Is the U.K. and E.U. ready for more American Football?
By Altman SolonThe kickoff for Super Bowl is this coming weekend and, at least according to the sky-high TV ratings of recent playoff games in the United States, American viewers are planning to watch the game in...
February 10, 2022