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From “bookies” to the TV booth: How sports betting is gaining global popularity and changing the way sport is viewed
By Altman SolonBetting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the...
Global consumers’ – and media companies’ – appetite for podcasting is increasing
By Altman SolonPodcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies. Global podcasting ad revenues increased more than 65% annually from 2016-2019, and by 2023 the...
Investors’ appetite for professional sports is increasing
By Altman SolonWhy is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
News viewing and subscribership grow globally but so do concerns around trust
By Altman SolonBoosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
U.S. leagues struggle to win fans in Europe, trail European soccer leagues’ success in the U.S.
By Altman SolonU.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American public
By Altman SolonThis summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond...
Biggest U.S. Movie Fans Drive Ticket Sales, with Two-Thirds Wanting a Return to Theaters Before COVID-19 Vaccine
By Altman SolonWith most movie theaters closed and blockbuster premieres delayed, a new Altman Solon survey reveals that two-thirds of avid U.S. movie fans are ready to return to theaters—even before a COVID-19 vaccine is available.
Unplanned “channel surfing” now split between streaming services and pay tv
By Altman SolonOur 10th annual consumer video survey reveals what content matters to viewers in the age of too much TV.
Pay TV Relies on Sports, NFL More than Ever, with 90% of Sports Fans Subscribing to Pay TV
By Altman SolonAn online survey fielded in August 2019 to more than 5,000 U.S. respondents, measuring consumer interest and willingness to pay for sports and news programming, and gleaning insights about sports fandom, viewership, and betting habits.