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Rewriting the Sports Media Monetization Playbook
By Altman SolonLearn how rights owners can rewrite the playbook on monetization amid the changing needs of the media industry.
Room for Growth: Activating U.S. Hispanic Video Audiences
By Altman SolonAltman Solon’s media industry experts explore how companies can build successful go-to-market strategies to engage Hispanic media audiences.
Reimagining Live Sports for the Fans of the Future
By Altman SolonExplore Altman Solon’s insights into the evolving media consumption patterns within the sports industry from the 2023 Global Sports Survey.
It never just “goes with the territory”: new analytics solutions can help businesses optimize sales regions
By Altman SolonHeightened competition and expectations have challenged sales leaders to achieve ever-increasing sales targets while keeping costs low.
Unplanned “channel surfing” now split between streaming services and pay tv
By Altman SolonOur 10th annual consumer video survey reveals what content matters to viewers in the age of too much TV.
Global gaming poised for tectonic shift as gamers embrace subscription services, show interest in cloud-based gaming
By Altman SolonThe video game industry is poised for another transformation as subscription services become more prevalent and interest in cloud-based gaming grows, according to Altman Solon’s 2020 International Consumer Gaming Survey.