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New Altman Solon Report: Gen Z Sports Viewership on the Rise in the Middle East

April 22, 2025

Partner Andreas Tiefengraber speaks to Streaming Media about findings from Altman Solon's 2024 Global Sports Survey, focusing on the sports industry in the Middle East. Andreas discusses why Gen Z fans in the Middle East are more engaged in sports than their European and American counterparts, and how broadcasters in other countries can engage younger fans.

Read the full Streaming Media article.
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Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

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