Altman Solon is proud to have advised Partners Group, one of the largest firms in the global private markets industry, on its investment in SEG, an international sports talent agency representing more than 1,000 athletes and artists across football, cycling, gaming, and music industries.
Partners Group will support SEG in expanding and diversifying its global talent platform over the long term.
Altman Solon provided strategic advisory services in relation to the investment, drawing on its deep sports expertise and extensive experience supporting complex transactions across the global TMT landscape. We congratulate Partners Group on this investment.
About Altman Solon
Altman Solon is the world’s largest strategy consulting firm focused exclusively on telecommunications, media, and technology (TMT). In the media sector, we advise across the full spectrum of segments, helping clients navigate rapid change in content creation, distribution, and monetization, and supporting M&A decisions with data-driven diligence and value creation planning.
Who we work with
- Studios, broadcasters, and streaming platforms
- Advertising and ad tech players (publishers, platforms, and the ad tech stack)
- Sports rights holders (including leagues and rights owners), agencies, and distributors
- Music, audio, and podcasting platforms and rights stakeholders
- Digital publishers, print and subscription businesses, and DTC media brands
- Gaming and esports companies and platforms
- Private equity, growth investors, infrastructure funds, lenders, distressed investors, and hedge funds
How we support M&A and transaction diligence
- Investment screening and market landscaping (segment attractiveness, growth drivers, and risk factors)
- Commercial due diligence (audience, revenue model, competitive positioning, and plan validation)
- Technical due diligence (platform, infrastructure, and technology assessments tied to the business plan)
- Portfolio optimization and value creation planning (monetization, go-to-market, and operating model improvements)
- Post-merger integration and 100-day planning (operating model alignment and execution roadmaps)
- Exit strategy and equity story development (positioning, growth narrative, and value realization)
