Boosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American publicBy Altman Solon
This summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond...
We recently issued a white paper on SD-WAN adoption, which included analysis of data from a survey of 300 IT decision-makers. The paper, released in partnership with Bank Street, has generated a lot of interesting...
The negative macroeconomic effects of COVID-19 have been swift and unprecedented. The job losses, driven in large part by massive cuts across retail, travel, and hospitality sectors, have been historically bad, but the economic fallout...
The fierce battle for the public cloud features three top tech titans – Amazon, Microsoft, and Google – in what will be a long and bruising competition for customers and revenue.
Biggest U.S. Movie Fans Drive Ticket Sales, with Two-Thirds Wanting a Return to Theaters Before COVID-19 VaccineBy Altman Solon
With most movie theaters closed and blockbuster premieres delayed, a new Altman Solon survey reveals that two-thirds of avid U.S. movie fans are ready to return to theaters—even before a COVID-19 vaccine is available.