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      PROJECTS

      Strategic Roadmapping and Value Creation for a Video Streaming Service Provider

      Altman Solon is the largest global TMT consulting firm with expertise in media consulting. We help video platforms navigate evolving consumer expectations, competitive dynamics, and growth opportunities, as illustrated in the case study below.

      Challenge

      A global online streaming provider of niche video content needed strategic recommendations to improve its subscription value proposition, expand its subscriber base, and grow revenue. Altman Solon leveraged its media expertise and insights around consumer video dynamics to assess and develop strategic growth options to grow the client’s market presence in the U.S.

      Solution

      Altman Solon provided the client with a high-level execution roadmap to evolve their value proposition, a thorough evaluation of the top 10 growth strategies according to our research, and key insights from our analysis of prospects and subscribers. Key components of our solution included:

      1. Real-world market testing: We identified, assessed, and prioritized different strategies for revenue generation, workshopping with client leadership to narrow down options aligned with their growth plan. Arriving at a long list, we conducted a prospect and subscriber survey to test consumer sentiment on our initial findings in the real-world market.
      2. Modeling growth outcomes: Using feedback from our engagement with current and prospective subscribers, we developed a proprietary financial model to analyze each of our top 10 strategic options, providing the client with a clear view of revenues, costs, and feasibility projections associated with each.

      Results

      This market-leading streamer received data-driven support on the growth strategy to develop a more competitive and salable subscription value proposition for the U.S. market. The service provider moved forward with Altman Solon’s proposed options and developed a premium-tier for their platform. They went on to partner with Altman Solon for assistance leading up to the premium-tier launch.

      Future Applications

      This project leveraged Altman Solon’s expertise in the complex and highly competitive streaming market as we conducted a deep analysis of evolving subscriber preferences for content, pricing tier options, and platform experiences. By gathering premium quantitative and qualitative data, we equip our clients with the most market-validated strategic recommendations to ensure successful outcomes and strategic growth.