Skip to content

Key Steps to Digital Ad Growth in MENA, Report Reveals

May 06, 2025

Associate Partner Daniel Weinbaum speaks with Campaign Middle East about findings from Altman Solon's 2025 State of Digital Advertising in MENA Study, conducted in collaboration with IAB MENA. Daniel discusses the particularities of the Middle East and North Africa (MENA) ad market and provides four steps to digital ad growth in the region.

Read the full article from Campaign Middle East.

About Altman Solon

Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

Media Contact

Samantha Fields

Media Communications Team

News + Press

Press | July 13, 2026

Altman Solon Announces Seven Leadership Promotions, Including Firm's Newest Partner

In the News | July 10, 2026

SpaceX's near-term AI payoff seen tethered to Earth, not outer space

In the News | June 29, 2026

Volunteers to Professionals: The Mobile Fleet Revolution

Telecommunications, media, and technology strategy consulting firm

Bring clarity to your next move in TMT.