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Key Steps to Digital Ad Growth in MENA, Report Reveals
May 06, 2025
Associate Partner Daniel Weinbaum speaks with Campaign Middle East about findings from Altman Solon's 2025 State of Digital Advertising in MENA Study, conducted in collaboration with IAB MENA. Daniel discusses the particularities of the Middle East and North Africa (MENA) ad market and provides four steps to digital ad growth in the region.