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Key Steps to Digital Ad Growth in MENA, Report Reveals

May 06, 2025

Associate Partner Daniel Weinbaum speaks with Campaign Middle East about findings from Altman Solon's 2025 State of Digital Advertising in MENA Study, conducted in collaboration with IAB MENA. Daniel discusses the particularities of the Middle East and North Africa (MENA) ad market and provides four steps to digital ad growth in the region.

Read the full article from Campaign Middle East.
About Altman Solon

Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

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Daniel Weinbaum

Daniel Weinbaum

Associate Partner

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