Insights

From “Bookies” to the TV Booth: How Sports Betting Is Gaining Global Popularity and Changing the Way Sport Is Viewed

April 2021 Media Analysis: 2020 Sports & News Survey

Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the...

Investors’ Appetite for Professional Sports Is Increasing

December 2020 Media Analysis: 2020 Sports & News Survey

Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?

News Viewing and Subscribership Grow Globally but So Do Concerns Around Trust

November 2020 Media Analysis: 2020 Sports & News Survey

Sports and News Are Critical to the Future of Pay TV and OTT

November 2020 Media Analysis: 2020 Sports & News Survey

Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?

The Athletes and Clubs Driving Global Sports Fandom and Viewership

October 2020 Media Analysis: 2020 Sports & News Survey

Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?

U.S. Leagues Struggle to Win Fans in Europe, Trail European Soccer Leagues’ Success in the U.S.

October 2020 Media Analysis: 2020 Sports & News Survey

U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?

As NBA Players, Other Pro Athletes Take Bold Stands For Social Justice, Evidence Shows Support From the American Public

September 2020 Media Analysis: 2020 Sports & News Survey

This summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond words towards creating action for meaningful change.

Pay TV Relies on Sports, NFL More than Ever, with 90% of Sports Fans Subscribing to Pay TV

September 2019 Media Analysis: 2020 Sports & News Survey

An online survey fielded in August 2019 to more than 5,000 U.S. respondents, measuring consumer interest and willingness to pay for sports and news programming, and gleaning insights about sports fandom, viewership, and betting habits.

Insights: Analysis: 2020 Sports & News Survey