Skip to content

Ed Warner: Why sports will have to change to stay down with the kids

November 27, 2024

City AM spotlights findings from Altman Solon's 2024 Global Sports Survey for an article focused on the viewing habits and preferences of younger sports fans. The piece details why sports rights holders should urgently adapt their pricing and distribution models to keep the attention of digitally native fans in a fractured media marketplace.

Read the full City AM article here.

About Altman Solon

Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

Media Contact

Samantha Fields

Media Communications Team

News + Press

Press | May 07, 2026

Altman Solon Becomes Two-Time Digital Infrastructure Due Diligence Advisor of the Year Winner at TMT Finance Awards APAC 2026

Press | March 30, 2026

Altman Solon Supports Mistral AI as Lender Technical Advisor on $830 Million Financing for AI Data Center Cluster

In the News | March 11, 2026

These 6 stocks could be major winners of an upcoming optics ‘supercycle’

Telecommunications, media, and technology strategy consulting firm

Bring clarity to your next move in TMT.