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Ed Warner: Why sports will have to change to stay down with the kids

November 27, 2024

City AM spotlights findings from Altman Solon's 2024 Global Sports Survey for an article focused on the viewing habits and preferences of younger sports fans. The piece details why sports rights holders should urgently adapt their pricing and distribution models to keep the attention of digitally native fans in a fractured media marketplace.

Read the full City AM article here.
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