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Roblox users make purchases in-game and in real life
July 16, 2025
Altman Solon’s latest Roblox study is spotlighted by CSA, revealing how the platform drives spending on and off-screen. The article highlights that 93% of Roblox users spend in-game, and 52% also buy real-world products linked to their Roblox experiences. It underscores how motivations like gameplay boosts and creative expression extend into physical purchases, making Roblox a powerful channel for brands seeking deeper consumer engagement.
