Skip to content
News + Press

Roblox users make purchases in-game and in real life

July 16, 2025

Altman Solon’s latest Roblox study is spotlighted by CSA, revealing how the platform drives spending on and off-screen. The article highlights that 93% of Roblox users spend in-game, and 52% also buy real-world products linked to their Roblox experiences. It underscores how motivations like gameplay boosts and creative expression extend into physical purchases, making Roblox a powerful channel for brands seeking deeper consumer engagement.

Read the full article from CSA.
About Altman Solon

Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

Media Contact

Samantha Fields

Media Communications Team

Related topics

Media

Matt Rivet

Matt Rivet

Partner

Laurence Wong

Laurence Wong

Partner

Fady Rashmawi

Fady Rashmawi

Principal

News + Press

See all News + Press

Press | October 17, 2025

Altman Solon Promotes Digital Infrastructure and Digital Media Expert Antoine Berdah to Associate Partner

Read more

Press | October 14, 2025

Altman Solon Partner Matt Rivet Elected Member of the International Academy of Television Arts & Sciences

Read more

Press | October 13, 2025

Altman Solon Recognized as Due Diligence Advisor of the Year at the 2025 TMT Finance Awards USA

Read more

Telecommunications, media, and technology strategy consulting firm

Bring clarity to your next move in TMT.