Roblox users make purchases in-game and in real life

Altman Solon’s latest Roblox study is spotlighted by CSA, revealing how the platform drives spending on and off-screen. The article highlights that 93% of Roblox users spend in-game, and 52% also buy real-world products linked to their Roblox experiences. It underscores how motivations like gameplay boosts and creative expression extend into physical purchases, making Roblox a powerful channel for brands seeking deeper consumer engagement.

Read the full article from CSA.