We are the world’s largest strategy consulting firm exclusively focused on telecommunications, media, and technology. Our global team delivers data-driven strategies and insights that help clients shape the future of telecommunications, media, and technology.
From interns to experienced hires, see how Altman Solon empowers professionals to shape the future of TMT while building rewarding, high-impact careers around the world.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
July 07, 2025
In a conversation with Digiday, Partner Matt Rivet shares insights from Altman Solon’s latest Roblox study, revealing how user-driven platforms are reshaping consumer behavior. The article highlights the record-breaking success of “Grow a Garden”, and underscores how creator-led ecosystems drive fandom and purchasing: 52% of Roblox spenders also buy related real-world products, a clear sign that brand affinity extends beyond the game.