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In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox

July 07, 2025

In a conversation with Digiday, Partner Matt Rivet shares insights from Altman Solon’s latest Roblox study, revealing how user-driven platforms are reshaping consumer behavior. The article highlights the record-breaking success of “Grow a Garden”, and underscores how creator-led ecosystems drive fandom and purchasing: 52% of Roblox spenders also buy related real-world products, a clear sign that brand affinity extends beyond the game.

Read the full article from Digiday.
About Altman Solon

Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

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Samantha Fields

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Matt Rivet

Matt Rivet

Partner

Laurence Wong

Laurence Wong

Partner

Fady Rashmawi

Fady Rashmawi

Principal

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