In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox

In a conversation with Digiday, Partner Matt Rivet shares insights from Altman Solon’s latest Roblox study, revealing how user-driven platforms are reshaping consumer behavior. The article highlights the record-breaking success of “Grow a Garden”, and underscores how creator-led ecosystems drive fandom and purchasing: 52% of Roblox spenders also buy related real-world products, a clear sign that brand affinity extends beyond the game.

Read the full article from Digiday.