Altman Solon’s David Dellea, Matt Del Percio, and Christoph Sommer are featured in Broadcast Now discussing how younger audiences are reshaping sports consumption through a growing preference for highlights and non-live content.
The article draws on Altman Solon’s Global Sports Survey, showing that younger fans spend significantly more time consuming non-live formats, reflecting a broader shift away from traditional live-only viewing. They highlight that while engagement with sports remains high, audiences are increasingly accessing content through streaming platforms and short-form formats.
The piece also explores how this shift is driving the need for multi-format, multi-channel strategies, as well as new approaches to monetization, content packaging, and fan engagement across the sports ecosystem.
Read the full article from Broadcast Now.
