Altman Solon’s Matt Del Percio is featured in TVBEurope discussing how shifting fan behavior is driving the evolution of sports media toward multi-format, multi-channel distribution strategies.
The article highlights findings from Altman Solon’s Global Sports Survey, showing that while overall sports consumption remains strong, younger audiences are increasingly engaging with highlights and other non-live formats alongside live events. Matt notes that the industry is entering a period of accelerated transformation, where monetization will increasingly rely on leveraging fan and team data alongside traditional broadcast models.
The piece explores how rights owners must adapt their content strategies, packaging, and monetization approaches to meet evolving audience preferences and capture value across multiple channels.
Read the full article from TVBEurope.
