Altman Solon’s Global Sports Survey is featured in Forbes on how Generation Z is transforming the global soccer economy. The article explores how younger fans are moving away from traditional broadcasts toward short-form, interactive, and social experiences, prompting leagues and clubs to rethink monetization and fan engagement. Citing Altman Solon data on fan frustration with fragmented subscriptions and high prices, the piece underscores the industry’s shift from media rights dependence to direct digital relationships. This evolution mirrors broader trends in digital transformation, where data, storytelling, and personalization are redefining how sports organizations grow.
Read the full article from Forbes.
