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Study Highlights Importance of ‘Digitally Savvy’ Hispanic Audiences

May 27, 2025

Associate Partner Daniel Weinbaum comments in TV Tech on findings from Altman Solon's 2024 Hispanic Consumer Video Survey. Daniel highlights the tech-savvy habits of U.S. Hispanic audiences and their strong engagement with emerging video technologies and innovative ad formats.

Read the full article from TV Tech.
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Altman Solon is the largest global strategy consulting firm exclusively working in the TMT sectors.

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Daniel Weinbaum

Daniel Weinbaum

Associate Partner

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