Ad Tech in MENA - Growth and Challenges Ahead

Altman Solon’s State of Digital Advertising in MENA study is spotlighted in ExchangeWire, which explores the sector’s rapid expansion fueled by a young, tech-driven population. The article highlights our findings with IAB MENA, noting that while social media dominates digital ad spend, formats like CTV, DOOH, and digital audio are gaining traction. It also underscores regional challenges around data transparency and trust, with ad tech seen as key to driving confidence and sustainable growth.