Associate Partner
Neal Rich
Boston
Joined 2026
Neal Rich is a marketing strategy and performance expert with more than 25 years of experience advising B2C and B2B companies globally. Neal has a proven track record of delivering measurable impact while supporting CMOs, CEOs, and private equity investors on high-stakes growth and transformation initiatives across a wide range of marketing topics, including brand strategy, segmentation and targeting, measurement and spend optimization, procurement, operating model design, organizational structure, technology and data infrastructure, and partner management.
Neal has worked across a broad set of industries, including telecom, media, technology, consumer products and services, omnichannel retail, luxury, gaming, healthcare, financial services, automotive, and industrial goods. He has also led engagements in more than 50 markets spanning North and South America, Europe, the Middle East and Africa, India, China, Asia Pacific, and Australia.
Prior to joining Altman Solon, Neal spent more than 20 years at BCG, where he progressed from Consultant to Partner and Director in the firm’s Marketing practice, working across the Chicago, Copenhagen, and Denver offices. He has also authored multiple publications on marketing measurement and digital marketing in collaboration with companies including Google and Meta. Earlier in his career, Neal spent eight years at Leo Burnett in a variety of business development and new business roles and currently serves as a Senior Advisor to BlueAlpha.ai, an AI-driven marketing modeling and analytics company.
Neal holds a BA in Government from Dartmouth College, as well as an MBA and an AM in International Relations from the University of Chicago.