Go to Market
Go to Market
Preparing for Success
You’re getting ready to launch a new product or service – or you know your company needs a new direction to compete in a changing market. It’s an exciting time, but it also brings uncertainty, logistical challenges, and a whole lot of work.
Altman Solon has engaged in thousands of Go to Market initiatives for our TMT clients, tapping our industry expertise, financial understanding, and analytical strength to create plans for success. We are the calm, experienced advisor amid the GTM swirl, ensuring that your new big product or direction has a big benefit for your company.
We start with a comprehensive market evaluation and a thorough assessment of a client’s capabilities. Then we identify product and service concepts that our clients can develop and launch in the marketplace using innovative pricing, media, and channel strategies.
Our expertise includes: product development, pricing, marketing and sales restructuring, establishing operations, and managing the critical first weeks after the launch of a new product or service offering.
We have decades of experience in developing new business for our TMT clients: from the development of new media offers for TV and the Internet, to designing pay TV packages, to creating new broadband offerings or mobile devices.
This expertise means that we bring invaluable knowledge and experience to the product development process, as well as its introduction and distribution, and preparation for mass-market operations.
As you prepare to Go to Market, Altman Solon can advise and support you at every single step of the way.
Go to market insights
From Inflation to Growth: A Playbook for Telcos
It is in telcos' best interest to mitigate inflationary pressures where they can and proactively find ways to control specific cost items. While challenging, telcos should be proactive in finding ways to control specific cost items.
Private Wireless Networks: A New Era for Business Connectivity
Wireless cellular technology has been in the spotlight recently. On the consumer side, seemingly every wireless carrier boasts having the ''fastest'' or ''widest coverage'' 5G network. For businesses, however, the buzz around 5G is related to new use cases that 5G can enable, primarily through private wireless networks.
Fintech Deconstructed: Telecom Providers Expand Financial Accessibility
In this podcast discussion, Michael Gurau, Daniel Torras, and Matt Birtch dive into the 2022 Global Fintech Survey, emergent trends the team is watching in online banking, and four customer segments that were developed from survey findings.