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More Than Half in U.S. Watching More News Since COVID-19, More Than Half of Younger Consumers Open to Paying for News
By Altman SolonMore than half of U.S. consumers have increased their weekly news consumption and more than half of young consumers have become more willing to pay for high-quality news since COVID-19 hit, according to new data...
November 19, 2020English Premier League’s International Strategy Paying Off
By Altman SolonSports fans in Chile and Colombia show greatest interest in EPL outside of U.K., followed by Germany, France, Italy and U.S. London – The English Premier League (EPL) has successfully expanded its fan base beyond...
October 20, 2020U.S. Sports Leagues Struggle to Win Fans in Europe, Trail European Soccer Leagues’ Success in U.S.
By Altman SolonSilver lining shows European fans of NFL, NBA, & MLB younger than U.S. fan base Boston, MA – The major U.S. professional sports leagues have targeted Europe as a growth objective but a new survey...
October 20, 2020Internationalisierungsstrategie der Fußball-Bundesliga zahlt sich aus
By Altman SolonKonkurrenz im Heimmarkt kommt von anderen europäischen Ligen sowie den großen U.S.-Ligen NFL, NBA und MLB München – Die deutsche Bundesliga ist nicht nur klarer Platzhirsch in Deutschland sondern auch mit ihrer Internationalisierung eine der...
October 20, 2020