Altman Solon Advises Walmart on Investment in Vibe.Co

Altman Solon is proud to have advised Walmart, one of the leaders in retail, e-commerce, and digital advertising, on its strategic investment in Vibe.co, a connected TV advertising platform.

This transaction marks a significant milestone for Walmart, positioning the company for its next stage of growth and strategic development. It also reflects continued momentum across the telecommunications, media, and technology (TMT) sector, where strategic transactions remain central to long-term value creation.

Altman Solon congratulates Walmart on this investment and wishes the team continued success in the next phase of their journey. 

About Altman Solon: Media and Technology

Altman Solon is the world’s largest strategy consulting firm focused exclusively on telecommunications, media, and technology (TMT). In the media and technology sectors, we advise clients across the full spectrum of segments, helping them navigate rapid change, accelerate growth, and make high-stakes strategic decisions. Our work spans content creation, distribution, and monetization; software, infrastructure, hardware, and services; growth strategy; go-to-market design; transaction support, and post-deal value creation.

Who we work with

• Advertising and ad tech players (publishers, platforms, and the ad tech stack)
• Studios, broadcasters, and streaming platforms
• Sports rights holders (including leagues and rights owners), agencies, and distributors
• Music, audio, and podcasting platforms and rights stakeholders
• Digital publishers, print and subscription businesses, and DTC media brands
• Gaming and esports companies and platforms
• Software and SaaS companies (horizontal, vertical, and AI-native products)
• FinTech and digital commerce platforms
• Digital infrastructure players (including cloud, interconnection, edge, and data centers)
• Semiconductor and hardware companies across the value chain
• IT and managed services providers (including cybersecurity, analytics, and application services)
• Private equity, growth investors, infrastructure funds, lenders, distressed investors, and hedge funds  

How we support M&A and transaction diligence

• Investment screening and market landscaping (market mapping, whitespace, and thesis validation)  

• Commercial due diligence (category dynamics, buyer needs, GTM effectiveness, and plan validation)

• Technical due diligence (technology, systems, IP considerations, and implications for scale)

• Portfolio optimization and value creation planning (pricing, GTM productivity, product strategy, and operating model levers)

• Post-merger integration and 100-day planning (integration priorities and execution governance)

• Exit strategy and equity story development (positioning, metrics, and readiness planning)