Altman Solon’s David Dellea, Matt Del Percio, and Christoph Sommer are featured in tvtech discussing the positive outlook for the global sports industry despite ongoing disruption in media and distribution models.
The article draws on findings from Altman Solon’s Global Sports Survey, highlighting that 88% of sports executives remain optimistic about the industry’s growth prospects. While confidence is high, the piece also explores how shifting consumer behaviors—particularly among younger audiences—are driving changes in how sports content is consumed, monetized, and distributed. The partners note that the rise of digital platforms, evolving fan expectations, and new content formats are reshaping the competitive landscape for rights holders and broadcasters.
The article underscores that while the fundamentals of sports remain strong, success will depend on how effectively organizations adapt to changing audience dynamics and capture new revenue opportunities.
Read the full article from tvtech.