Global Sports Survey
Global Sports Survey
Il mondo torna in gioco
Dopo un anno senza precedenti per lo sport globale, i tifosi sono tornati sugli spalti, le stelle hanno cambiato squadra e i campionati di calcio hanno continuato a firmare mega-accordi con i media partner. Con più di 18.000 intervistati in 16 paesi tra America, Europa e area Asia-Pacifico, la 2021 Global Sports Survey di Altman Solon offre un’analisi delle tendenze riguardanti l’interesse per gli sport e l’audience, la conoscenza della live TV e dei servizi OTT per lo sport, per gli appassionati dei principali campionati, club e atleti USA/UE.
Gli approfondimenti e i comunicati stampa che seguono, offrono prospettive regionali e globali sul dinamico mondo dello sport, come misurato nella nostra annuale Global Sports Survey. Questa pagina sarà aggiornata regolarmente con nuovi approfondimenti e comunicati. Vi invitiamo a compilare il modulo di contatto qui sotto per ricevere le future pubblicazioni direttamente nella vostra casella di posta elettronica.
“I franchises sportivi globali, le squadre e i media partner hanno capito che i giocatori famosi fanno aumentare i fatturati e l’interesse dei tifosi. Queste star possono avere un impatto positivo su un franchise anche dopo che sono andati via – cosa incoraggiante per le squadre che cercano di investire e promuovere i migliori talenti come mezzo di visibilità e crescita.”
“Lo sport è stato a lungo definito dal detto “nessun giocatore è più grande del club”, ma questo sta cambiando. I club sono ora in grado di tradurre la popolarità delle star in profittabilità, e in particolare, l’opportunità di far crescere i ricavi al di fuori dei modelli canonici.”
“I migliori atleti di tutto il mondo stanno lasciando il segno sia dentro che fuori dal campo: aumentando il coinvolgimento dei tifosi, guidando i guadagni finanziari per le squadre e le leghe attraverso sponsorizzazioni e oggetti da collezione, e rafforzando la popolarità e la portata dello sport per i fan di tutto il mondo con i social media e i canali sportivi.”
Spotlights
With high popularity at home, European football primed for more global growth
Altman Solon2022-09-22T03:04:07+02:00In recent years, the success of the English Premier League, Bundesliga, La Liga, and others has attracted significant investment activity as investors favor the positive financial profiles and growth outlooks for leagues and clubs.
Super Bowl Party: Is the U.K. and E.U. ready for more American Football?
Altman Solon2022-09-22T02:48:10+02:00The kickoff for Super Bowl is this coming weekend and, at least according to the sky-high TV ratings of recent playoff games in the United States, American viewers are planning to watch the game in huge numbers.
The Winter Olympics are back, and sports fans in Europe and the U.S. are ready to watch
Altman Solon2022-09-22T02:12:31+02:00The Winter Olympics in Beijing open this week and a recent Altman Solon survey found that sports fans globally are eager to watch them again.
As women’s sports grows, so does the female fan base
Altman Solon2021-12-07T15:26:18+01:00The popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.
The top live TV, OTT, and SVOD services for global sports fans
Altman Solon2022-01-28T15:28:25+01:00Live sports broadcasting and viewing are shifting globally. Sports continue to be made-for-TV but increasingly are being consumed on digital platforms and devices, while competing with other live and on-demand video and entertainment options.
Global sports’ great comeback means opportunities for leagues, clubs, and investors
Altman Solon2021-10-20T21:04:36+02:00Interest in sports has roared back since the pandemic, but how can leagues and clubs create sustainable engagement and monetize their fanbases?
The athletes driving sports viewing and valuations globally
Altman Solon2021-10-20T21:05:32+02:00Top sports stars are well known at home, but which athletes drive interest among fans abroad, and which are creating value for clubs, leagues, and partners?
Comunicati
Tom Brady, Serena Williams, NBA Stars Lead Altman Solon’s Most “Bankable” U.S. Athletes
Altman Solon2021-09-30T05:06:42+02:00Seguiranno altri comunicati.
Altman Solon’s 2020 Global Sports & News Survey
La Global Sports & News Survey 2020 ha esplorato le dinamiche di quanto visto dai tifosi e delle notizie consultate dagli appassionati – compresa la crescita, la disponibilità a pagare e la fiducia nelle notizie e negli annunci. Gli intervistati sono stati più di 14.000 in 10 paesi. Qui di seguito potete trovare approfondimenti, prospettive e comunicati stampa sul sondaggio in Europa, Stati Uniti e America Latina.
Spotlights
From “bookies” to the TV booth: How sports betting is gaining global popularity and changing the way sport is viewed
Altman Solon2021-09-28T16:24:11+02:00Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the beginning of a much closer relationship, one that will have a dramatic impact on how fans consume sports.
Investors’ appetite for professional sports is increasing
Altman Solon2021-09-28T16:13:49+02:00Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
News viewing and subscribership grow globally but so do concerns around trust
Altman Solon2021-09-28T16:18:08+02:00Boosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
Sports and news are critical to the future of pay TV and OTT
Altman Solon2021-09-28T16:18:32+02:00Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
The athletes and clubs driving global sports fandom and viewership
Altman Solon2021-09-28T16:20:10+02:00Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
U.S. leagues struggle to win fans in Europe, trail European soccer leagues’ success in the U.S.
Altman Solon2021-09-28T16:22:38+02:00U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American public
Altman Solon2021-09-28T16:20:26+02:00This summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond words towards creating action for meaningful change.
Comunicati
Internationalisierungsstrategie der Fußball-Bundesliga zahlt sich aus
Altman Solon2021-09-28T17:10:22+02:00
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