Sports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the global sports boom.
Virtual Production (VP) in the film and TV industries continues gaining traction, with a new Altman Solon report showing that the industry experts surveyed are using VP on 40 percent of their current projects.
Promising faster production schedules, lower costs, and the ability to connect with talent from across the globe, Virtual Production tools are gaining favor among production executives in the U.S. and U.K. Altman Solon's 2022 Global Film & Video Production Report offers insight into the use of Virtual Production, benefits and challenges to leveraging VP, and considerations for organizations integrating these tools into future projects.
Altman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
While not new, the metaverse got significant media attention since the rebranding of Facebook into Meta in Fall 2021. Since then, everyone from large vendors to market watchers have weighed in on what defines the metaverse, how it will evolve over the coming years, and what organizations can and should consider in this dynamic market.
Altman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
The majority of UK fans will be tuning in to watch tournament on smart TVs, smartphones, and Pay-TV but VR is still to take off.
Altman Solon's 2022 FIFA World Cup Survey finds that nearly half of U.S. sports fans (45%) are planning to watch the 2022 FIFA World Cup in Qatar this month.
Altman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Altman Solon's Consumer Video Survey of 5,000 U.S. consumers offers insight into the changing streaming landscape, how programmers are finding new ways to reach consumers, who are in turn rethinking the way they subscribe to and watch television.
