2023 Global Sports Survey Report
The latest edition of Altman Solon’s annual Global Sports Survey dives into an industry whose cultural impact has never felt stronger and yet is on the verge of major disruptions. In 2023, we spoke with over 150 senior sports executives globally and surveyed 2,500 sports fans located in the U.S., Mexico, the U.K., France, Germany, Spain, Italy, and China.
The sports media industry is experiencing unprecedented changes. As fans’ habits continue to evolve and the industry faces further fragmentation, a dialogue among all market participants – fans, rights owners, media distributors, investors, and partners – is necessary to ensure the continued success of the sector.
We are delighted to present the findings of our 2023 Global Sports Survey, which will feature five chapters to be published over the coming months: Changing Media Consumption, Rights Owner Perspectives, Media Company Perspectives, Investor Perspectives, and Key Innovations