Global Sports Survey

Global Sports Survey

Global sport has never been more popular among fans nor more lucrative for properties, investors, and media partners. It is also at a point where new innovations are transforming the way the world watches and connects with sports and its top athletes, teams, and leagues. Altman Solon’s annual Global Sports Survey offers insights and perspectives on the sports industry, delving into trends in viewership and fandom, viewing experiences, and emerging digital technologies in sport from global fans and industry executives spanning North America, Europe, Latin America, and Asia-Pacific.

Below you can navigate the insights and press releases from current and past Sports Survey reports. This page will be updated regularly, so please complete the contact form below to receive future publications directly in your inbox. We also invite you to reach out to us directly with any questions or to schedule a discussion with one of our experts.

2023 Global Sports Survey Report

The latest edition of Altman Solon’s annual Global Sports Survey dives into an industry whose cultural impact has never felt stronger and yet is on the verge of major disruptions. In 2023, we spoke with over 150 senior sports executives globally and surveyed 2,500 sports fans located in the U.S., Mexico, the U.K., France, Germany, Spain, Italy, and China.  

The sports media industry is experiencing unprecedented changes. As fans’ habits continue to evolve and the industry faces further fragmentation, a dialogue among all market participants – fans, rights owners, media distributors, investors, and partners – is necessary to ensure the continued success of the sector.

We are delighted to present the findings of our 2023 Global Sports Survey, which will feature five chapters to be published over the coming months: Changing Media Consumption, Rights Owner Perspectives, Media Company Perspectives, Investor Perspectives, and Key Innovations 

Explore Past Insights from our Global Sports Survey

Read through our insights and press releases from our 2020, 2021, and 2022 Global Sports Survey reports below.

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