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Making Sports a Winning Investment
By Altman SolonSports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the...
décembre 20, 2022Going the Distance – Virtual Production Enters the Mainstream as Global Content Demand Increases
By Altman SolonPromising faster production schedules, lower costs, and the ability to connect with talent from across the globe, Virtual Production tools are gaining favor among production executives in the U.S. and U.K. Altman Solon’s 2022 Global...
décembre 19, 2022AR/VR: Game changers for increasing sports fan engagement and monetization
By Altman SolonAltman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
A Multiverse of Metaverses
By Altman SolonWhile not new, the metaverse got significant media attention since the rebranding of Facebook into Meta in Fall 2021. Since then, everyone from large vendors to market watchers have weighed in on what defines the...
novembre 8, 2022FIFA World Cup 2022 to Be a Magnet for Emerging Soccer Fanbases in U.S., India, and China
By Altman SolonAltman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Growth in New Fan-Focused Technologies, Women’s Sports Creates Exciting Opportunities for Global Sports
By Altman SolonAltman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Consumers Increasingly Choose Gaming Platforms for Social Experiences, Driving Convergence Across Social Media
By Altman SolonAltman Solon’s Global Consumer Gaming Survey explores emerging trends in gaming, including the emergence of the metaverse, investment in cloud infrastructure, and proliferation of digital communities.
The Winter Olympics Are Back, and Sports Fans in Europe and the U.S. Are Ready to Watch
By Altman SolonThe Winter Olympics in Beijing open this week and a recent Altman Solon survey found that sports fans globally are eager to watch them again.
As Women’s Sports Grows, So Does the Female Fan Base
By Altman SolonThe popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.