2023 Total TV Advertising Study for European Distributors
2023 Total TV Ad Study for European Distributors
The study explores how European distributors view Total TV-related topics, including:
- The evolution of Total TV consumption and ad-supported offerings among European distributors
- Priorities for new and emerging ad products and services
- Distributor investment in data capabilities and ad technology for Total TV
- Appetite for innovative solutions related to Total TV
- Perceived challenges to promote Total TV to ad buyers and expectations for mitigation/accountability
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