Altman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
Altman Solon Survey Reveals Nearly Three Quarters of UK Sports Fans Plan to Watch FIFA World Cup 2022 as Games Expected to Smash Viewing Numbers
The majority of UK fans will be tuning in to watch tournament on smart TVs, smartphones, and Pay-TV but VR is still to take off.
Altman Solon's 2022 FIFA World Cup Survey finds that nearly half of U.S. sports fans (45%) are planning to watch the 2022 FIFA World Cup in Qatar this month.
Altman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Altman Solon Survey: U.S. Fans Watching More Live Sports, but Growing Interest in «Snackable» Content, Fan-Focused Technologies like NFTs, Virtual Reality Preview Evolution of Sports Viewing
Altman Solon's 2022 Global Sports Survey finds U.S. fans watching more live sports since the start of the pandemic in 2020 as sports teams leverage new technologies to build fan connections.
Altman Solon survey reveals UK sports fans are watching more sports since the pandemic, with more than half watching women’s sports, while audiences opt for highlights over live games
Altman Solon's 2022 Global Sports Survey spotlights the key trends and developments shaping the world of sports, how fans engage, and what it means for properties, media partners, and investors.
Growth in new fan-focused technologies, women’s sports creates exciting opportunities for global sports
Altman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.