Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the beginning of a much closer relationship, one that will have a dramatic impact on how fans consume sports.
Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
More than half of U.S. consumers have increased their weekly news consumption and more than half of young consumers have become more willing to pay for high-quality news since COVID-19 hit, according to new data from global strategy consulting firm Altman Solon.
Boosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?
Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
Sports fans in Chile and Colombia show greatest interest in
U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
Silver lining shows European fans of NFL, NBA, & MLB
Konkurrenz im Heimmarkt kommt von anderen europäischen Ligen sowie den