Perspectivas
Perspectivas
INDUSTRIAS
Global consumers’ – and media companies’ – appetite for podcasting is increasing
By Altman SolonPodcasting, a growing sector of the media ecosystem, is increasingly drawing interest from global consumers, advertisers, publishers, and media companies. Global podcasting ad revenues increased more than 65% annually from 2016-2019, and by 2023 the...
Investors’ appetite for professional sports is increasing
By Altman SolonWhy is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?
News viewing and subscribership grow globally but so do concerns around trust
By Altman SolonBoosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies
The athletes and clubs driving global sports fandom and viewership
By Altman SolonLive sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?
U.S. leagues struggle to win fans in Europe, trail European soccer leagues’ success in the U.S.
By Altman SolonU.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?
As NBA players, other pro athletes take bold stands for social justice, evidence shows support from the American public
By Altman SolonThis summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond...
As SD-WAN technology evolves, so must its definition
By Altman SolonWe recently issued a white paper on SD-WAN adoption, which included analysis of data from a survey of 300 IT decision-makers. The paper, released in partnership with Bank Street, has generated a lot of interesting...
Cloud, Networking Buoy B2B Telecom during COVID-19 Crisis
By Altman SolonThe negative macroeconomic effects of COVID-19 have been swift and unprecedented. The job losses, driven in large part by massive cuts across retail, travel, and hospitality sectors, have been historically bad, but the economic fallout...
‘Big Three’ Firms Rule the Public Cloud, but Smaller Partners Drive Future Growth
By Altman SolonThe fierce battle for the public cloud features three top tech titans – Amazon, Microsoft, and Google – in what will be a long and bruising competition for customers and revenue.