Emerging Trends in Sports Create Exciting Global Opportunities
Sports are evolving with growing investment and innovation, and the businesses that best adapt to these changes will have a leg up on their competitors
The business side of sports has never presented more opportunities to properties, partners, and investors – or been more globally competitive. As sports has come roaring back since the pandemic, interest remains strong with fans across the globe, encouraging teams and leagues to expand their fanbases and drive growth internationally. In parallel, the prices of media rights, franchises, and sports-adjacent businesses have also seen significant growth with no slowdown in sight. Key trends in content consumption, emerging technologies, and fan engagement are continuing to shape the future of investment and M&A in sports as momentum continues to build.