2022 Global Sports Survey
2022 Global Sports Survey
Opportunities On And Off The Field
Global sports has never been more popular among fans nor presented more opportunities for properties, investors, and media partners. It is also at a point where new innovations are transforming the way the world watches and connects with sports and its top athletes, teams, and leagues. Altman Solon’s 2022 Global Sports Survey offers insights and perspectives on sports viewership and fandom, viewing experiences, and emerging digital technologies in sports from more than 17,000 respondents across 17 countries spanning North America, Europe, Latin America, and Asia-Pacific.
Below is an introduction to our 2022 Global Sports Survey, which provides a preview of the insights to be released over the next several months. This page will be updated regularly, so please complete the contact form below to receive future publications directly in your inbox.
We also invite you to reach out to us directly with any questions or to schedule a discussion with one of our experts.
Emerging Trends in Sports Create Exciting Global Opportunities
Sports is evolving with growing investment and innovation, and the businesses that best adapt to these changes will have a leg up on their competitors
The business side of sports has never presented more opportunities to properties, partners, and investors – or been more globally competitive. As sports has come roaring back since the pandemic, interest remains strong with fans across the globe, encouraging teams and leagues to expand their fanbases and drive growth internationally. In parallel, the prices of media rights, franchises, and sports-adjacent businesses have also seen significant growth with no slow-down in sight. Key trends in content consumption, emerging technologies, and fan engagement are continuing to shape the future of investment and M&A in sports as momentum continues to build.
Explore Insights from the 2022 Global Sports Survey
2021 Global Sports Survey
The 2021 Global Sports Survey explored trends in sports interest and viewership, awareness of live TV and sports OTT services, and international fandom of top US/EU leagues, clubs, and athletes from more than 18,000 respondents across 16 countries spanning the Americas, Europe, and Asia-Pacific.
2020 Global Sports Survey
Altman Solon’s 2020 Global Sports & News Survey, conducted in August-September with more than 14,000 respondents across 10 countries, focused on fandom, TV viewership, and investor trends, and identifies which players, teams, and leagues fans most want to watch.
Entra in contatto con noi
Lasciate i vostri dati di contatto per ricevere
ulteriori pubblicazioni dalla nostra Indagine Globale sullo Sport 2022
Indagine globale sullo sport 2022 o per entrare in
contatto con un membro del nostro team.