Sports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the global sports boom.
Altman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
Altman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Altman Solon's 2022 Global Sports Survey spotlights the key trends and developments shaping the world of sports, how fans engage, and what it means for properties, media partners, and investors.
Altman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.