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6 04, 2021

From “Bookies” to the TV Booth: How Sports Betting Is Gaining Global Popularity and Changing the Way Sport Is Viewed

By Altman Solon|April 2021 Industries: Media|

Betting and sports have had a long, often uneasy, relationship. But due to widespread legalization – and a loosening of some betting restrictions due to COVID-19 – sports and betting seem to be at the beginning of a much closer relationship, one that will have a dramatic impact on how fans consume sports.

15 12, 2020

Investors’ appetite for professional sports is increasing

By Altman Solon|Dezember 2020 Industries: Media|

Why is professional sports attractive for investors and what long-term impact is to be expected from COVID-19?

19 11, 2020

News Viewing and Subscribership Grow Globally but So Do Concerns Around Trust

By Altman Solon|November 2020 Industries: Media|

Boosting consumer trust and exploiting willingness to pay among top opportunities for news publishers and media companies

4 11, 2020

Sports and News Are Critical to the Future of Pay TV and OTT

By Altman Solon|November 2020 Industries: Media|

Live sports and news are critical to attracting viewers to live TV and OTT services – but are sports and news fans still watching?

29 10, 2020

The athletes and clubs driving global sports fandom and viewership

By Altman Solon|Oktober 2020 Industries: Media|

Live sports draw viewers and captivate fans, but which sports entities – leagues, clubs, competitions, and athletes – are global sports fans most interested in watching?

20 10, 2020

U.S. Leagues Struggle to Win Fans in Europe, Trail European Soccer Leagues’ Success in the U.S.

By Altman Solon|Oktober 2020 Industries: Media|

U.S. and European leagues target growth on opposite continents, but which leagues are attracting mindshare of sports fans across the pond?

20 10, 2020

U.S. Sports Leagues Struggle to Win Fans in Europe, Trail European Soccer Leagues’ Success in U.S.

Altman Solon2021-09-28T17:10:12+02:00Oktober 2020

Silver lining shows European fans of NFL, NBA, & MLB

20 10, 2020

Internationalisierungsstrategie der Fußball-Bundesliga zahlt sich aus

Altman Solon2021-09-28T17:10:16+02:00Oktober 2020

Konkurrenz im Heimmarkt kommt von anderen europäischen Ligen sowie den

9 09, 2020

As NBA Players, Other Pro Athletes Take Bold Stands For Social Justice, Evidence Shows Support From the American Public

By Altman Solon|September 2020 Industries: Media|

This summer, as nationwide protests began after the killings of George Floyd, Breonna Taylor, and others by police, many of us began to rethink how to become better advocates for minority communities and move beyond words towards creating action for meaningful change.

10 09, 2019

Pay TV Relies on Sports, NFL More than Ever, with 90% of Sports Fans Subscribing to Pay TV

By Altman Solon|September 2019 Industries: Media|

An online survey fielded in August 2019 to more than 5,000 U.S. respondents, measuring consumer interest and willingness to pay for sports and news programming, and gleaning insights about sports fandom, viewership, and betting habits.

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