Google, Amazon, Microsoft, Meta (Facebook), and Apple – GAMMA – are five technology players that account for nearly $9.5T in market value. Each started from a singular solution and business model origin, and all have expanded, spanning hardware, software, and services layers and diversified and blended business models to deliver unique solutions.
With different competitive advantages stemming from their core competencies of origin, how do these large companies line up against one another? How should companies with single-point solutions and business models compete? Our latest infographic details the migration and frames the challenges of the new competitive landscape.
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Leadership & Oversight