2022 Global Sports Survey
2022 Global Sports Survey
Opportunities On and Off The Field
Global sports have never been more popular among fans nor presented more opportunities for properties, investors, and media partners. It is also at a point where new innovations are transforming the way the world watches and connects with sports and its top athletes, teams, and leagues. Altman Solon’s 2022 Global Sports Survey offers insights and perspectives on sports viewership and fandom, viewing experiences, and emerging digital technologies in sports from more than 17,000 respondents across 17 countries spanning North America, Europe, Latin America, and Asia-Pacific. Below is an introduction to our 2022 Global Sports Survey, which provides a preview of the insights to be released over the next several months. This page will be updated regularly, so please complete the contact form below to receive future publications directly in your inbox. We also invite you to reach out to us directly with any questions or to schedule a discussion with one of our experts.
Explore Insights from the 2022 Global Sports Survey
Making Sports a Winning Investment
Sports is a growing global enterprise, with sports leagues competing to grow their fan base internationally. Increasingly, the competition has left the pitch and entered the financial realm, with investors looking to tap into the global sports boom.
AR/VR: Game changers for increasing sports fan engagement and monetization
Altman Solon’s 2022 Global Sports Survey shows fan interest in using augmented and virtual reality in sports, as many leagues and teams embrace the technologies to grow reach and engagement with fans.
FIFA World Cup 2022 to Be a Magnet for Emerging Soccer Fanbases in U.S., India, and China
Altman Solon’s survey reveals scope of global fan interest in the FIFA World Cup 2022, with growth opportunities in emerging markets and streaming.
Growth in New Fan-Focused Technologies, Women’s Sports Creates Exciting Opportunities for Global Sports
Altman Solon’s survey shows that social media, VR/AR, emerging digital technology, and ‘’snackable’’ content are engaging fans who are spending more time watching live sports post-pandemic.
Press Releases
Altman Solon survey reveals UK sports fans are watching more sports since the pandemic, with more than half watching women’s sports, while audiences opt for highlights over live games
Altman Solon2023-07-21T09:31:22+02:00Altman Solon's 2022 Global Sports Survey spotlights the key trends and developments shaping the world of sports, how fans engage, and what it means for properties, media partners, and investors.
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