2021 Global Sports Survey2023-10-30T21:24:49+01:00

2021 Global Sports Survey

2021 Global Sports Survey

The 2021 Global Sports Survey explored trends in sports interest and viewership, awareness of live TV and sports OTT services, and international fandom of top US/EU leagues, clubs, and athletes from more than 18,000 respondents across 16 countries spanning the Americas, Europe, and Asia-Pacific.

Insights from the 2021 Global Sports Survey explore:

  • Athletes Driving Sports Viewing and Valuation
  • Opportunities for Leagues, Clubs, and Investors
  • Top Live TV, OTT, and SVOD Services for Sports Fans
  • Growth in Women’s Sports and the Female Fan Base
  • Europe and U.S Viewership of the Winter Olympics
  • U.K. and E.U. Fans Tune into Super Bowl
  • European Football Primed for Global Growth

Explore Insights from the 2021 Global Sports Survey

712, 2021

As Women’s Sports Grows, So Does the Female Fan Base

By Altman Solon|December 2021 Industries: |

The popularity of global stars like Serena Williams, new media and sponsorship deals for women’s leagues and teams, and high-profile campaigns for more equity in professional sports have kept women’s sports in the spotlight.

2010, 2021

The Top Live TV, OTT, and SVOD Services for Global Sports Fans

By Altman Solon|October 2021 Industries: |

Live sports broadcasting and viewing are shifting globally. Sports continue to be made-for-TV but increasingly are being consumed on digital platforms and devices, while competing with other live and on-demand video and entertainment options.

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